Session 1: Navigating the Retail Landscape and Preparing Your Product for Store Shelves (Sold Out)April 3
Successfully entering the retail market requires a clear understanding of the industry and a product that meets retailer and consumer expectations. This session explores the structure of the retail landscape, from traditional brick-and-mortar stores to e-commerce platforms and hybrid models. It will also cover essential steps to prepare products for retail, including packaging design, labeling requirements, compliance with retail standards and leveraging materials like sell sheets. Additionally, the session will cover essential financial considerations, including aligning your product expenses and profit and loss (P&L) statements, costing and pricing strategies, and calculating product margins to ensure sustainable growth. | |
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Session 2: Building Retail Partnerships: From Buyer Engagement to Contract negotiation (Sold Out)April 17
Establishing strong retail partnerships is key to securing shelf space, scaling your reach, and driving long-term success. This session covers how to approach buyers, navigate the onboarding process, and work with brokers and distributors to expand your reach. Participants will learn strategies for managing industry standards with pricing, order volumes, and delivery schedules. | |
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Session 3: Driving Retail Sales with Promotions and Analytics April 30
Sustaining retail success requires effective marketing strategies and the ability to analyze performance. In this session, participants will explore tactics for driving sales through in-store promotions, cross-promotions, and digital campaigns. The session will also cover key metrics, how to gather and analyze data from retail partners, and using insights to make data-driven decisions that improve sales performance and strengthen retailer relationships. | |
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