Pricing Your Product for Success

McKinsey & Company reports that improving your pricing by just 1% can result in an over 8% increase in operating profits, proving that pricing decisions can significantly influence your bottom line. 

This session dives into strategies essential for profitability and competitiveness. It emphasizes the crucial role of the Cost of Goods Sold (COGS), as it forms the foundation for setting prices that effectively balance profitability with customer appeal.